About Dave Jones

Dave Jones has grown from a one-person plumbing business operating out of a garage in Mount Horeb, Wisconsin, into one of Dane County’s largest employers and a trusted provider of plumbing, HVAC, fire protection, and electrical services. Today, we specialize in commercial new construction, residential new construction, and full-service solutions across all our trades. While our services have expanded significantly over the years, our focus remains the same: investing in great people, delivering exceptional value to our customers, and proudly helping build and support the communities where we live and work through quality craftsmanship, expertise, and responsive service.

plumber Dave Jones at his store

– honoring our legacy. Building what’s next

Our Purpose

Why We Exist

To be the company most revered by its people, customers, partners, and communities. 

How We Behave

Humble. Hungry. Smart. 

What We Do

We provide plumbing, HVAC, fire protection, and electrical products and services to our customers.

How We Succeed 

We are laser-focused on our organization’s health. We will attract and retain ideal team players. A team with the best culture and the best people will always win.

Customer Focused

We create raving fans by delivering outstanding customer service and exceeding expectations. 

Excellence

We take pride in our work and strive to be the best at everything we do. 

Family

We foster a culture built on compassion, teamwork, respect, and safe work practices. 

Forward Thinking

We embrace innovation, adapt to change, and continuously look for ways to improve. 

Giving Back

We strengthen the communities where we live and work through service, volunteerism, and charitable support. 

Work Hard, Play Hard

We believe great work happens when people enjoy what they do and the people they do it with. 

The Dave Jones Difference: Humble, Hungry, Smart 


Company culture isn’t a slogan at Dave Jones. It’s a commitment. 

We are passionate about creating an environment where team members enjoy coming to work, build meaningful relationships, and have the tools and support they need to grow professionally and personally. 

Dave Jones team members signing the subflooring of a St. Jude home they helped build

– Built on People, Quality, and Service Since 1977 

Our ideal team players demonstrate three essential traits: 

HUMBLE

Humble enough to put the team first.

HUNGRY

Hungry enough to go the extra mile.

SMART

Smart enough to work well with others.

1977

plumber Dave Jones at his store

Dave Jones Plumbing, Inc Is Founded

Founded by Dave Jones, first operating out of his garage, and then in a shop in his hometown of Mount Horeb, WI. 

1985

Dave Jones plumbing van in front of retail store

Dave acquired a small heating and cooling company so he could expand his service offerings to his customers.

1992

Dave jones team in front of Monona Location in 1992

The company moved to Monona to be closer to customers and suppliers.

2005

Dave Jones team at groundbreaking of new headquarters

The company constructed new headquarters at 2225 Kilgust Road in Monona. The 30,000 square foot facility includes prefabrication equipment for plumbing and heating, as well as administrative offices and an expansive warehouse. The move was essential for the company’s continued growth and technological advancement in its industry. The building provided the necessary support for their employees and was named the 2006 “New Building of the Year” award by the City of Monona. In 2008, Dave added to his promise of “One Call Does it All” by acquiring a local fire sprinkling business. The dedicated employees of Dave Jones Fire Protection provide design, installation, and service of fire protection systems throughout Wisconsin.

2008

Dave Jones commercial fire protection installer

The company acquired a local fire protection company (10 team members) to expand service offerings to its customers. 

2015

dave Jones, Holly Jones, and Greg Jones

Dave retires and, Greg Jones and Holly Jones purchased the remaining shares of Dave Jones from their parents, Dave and Jill Jones. The purchase was the final step in a transition of ownership from one generation to the next. Greg and Holly have proven themselves as great leaders, and the entire Dave Jones team looks forward to the future. 

2016

Dave Jones Wauwatosa Location

Growth in the Milwaukee market warranted our first brick and mortar location there. 

2017

Dave Jones framing trailer

The Residential Framing Division was started, but despite our best efforts; it was not financially feasible. In 2019 we made the difficult decision to close it. “You miss 100% of the shots you don’t take” – Wayne Gretzky 

2017

Dave Jones Service Building

The Dave Jones, Inc. Service Team expanded into its own facility next to the company’s headquarters in Monona. 

2018

dave Jones commercial electrician

The company acquired two local electrical companies (60 team members) to expand its service offerings to its customers. 

2018

Dave Jones fleet and facilities building

The Dave Jones, Inc. Fleet & Facilities Team expanded into it’s own facility near the company’s headquarters in Monona. 

2021

Dave Jones owners Greg Jones and Holly Jones with Steg Plumbing Owners

DJI acquired Steg Plumbing (60 team members) for its first out-of-state expansion. 

2022

The company opened it’s state-of-the-art Training & Development Center next to the company’s headquarters in Monona.

2023

Dave Jones, Inc. merged with Wisconsin’s largest homebuilder, Veridian Homes, to form Forgewell Building Group. Forgewell also includes Steg Plumbing, Auburn Ridge, and Marshall Towne Building Supply. The name “Forgewell” was chosen as it reflects a shared commitment to excellence in craft, service, and teamwork. 

Investing in Our Communities 

Giving Back Is One of Our Core Values 

At Dave Jones, success is measured by more than business growth. We believe strong communities create strong organizations, which is why giving back has been part of our culture since day one. 

Our team supports local causes through volunteer service, fundraising efforts, charitable giving, trade expertise, and community partnerships.

Dave Jones volunteers in front of the Ronald McDonald House Charities

Join a Team That Makes an Impact


Whether we’re serving customers, supporting our communities, or investing in our employees, our mission remains the same: to build something people are proud to be part of. 

If you’re looking for a career with a company that values culture, growth, teamwork, and service, visit our Careers Page to learn more. 

a group of dave jones team members wearing high vis on a lunch break
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